What the platforms really charge, why so much of it is hidden behind a sales call, and how to work out which one fits — without booking anything.
A green bubble is not a snub and usually not a block. It means the message went by SMS instead of iMessage. Here is every reason that happens, how to tell which one applies, and what it costs a business that does not check first.
Read it →
Five ways to find out whether a number is on iMessage, from the free trick inside the Messages app to checking fifty thousand numbers in one API call. What each method costs, how accurate it is, and when it quietly lies to you.
Read it →
One is free to send, carries rich media and cannot be carrier-filtered. The other reaches every phone on earth but costs per segment and needs A2P registration. Neither wins outright — here is how to decide per contact.
Read it →
Both bill by contact count, and every reply you send costs another credit. In one real 48-day campaign we sent 3,510 replies — that is $70 of credits on their model, $0 on ours. Full pricing, honestly compared.
Read it →
Sendblue publishes $100/month — but that plan cannot message your leads. The outbound price isn't on their site at all. Here's what is published, what isn't, and what we charge instead.
Read it →